From the roads of South Florida to the streets of Los Angeles, mobile retail is certainly on the rise. More and more businesses are opting to break away from traditional brick-and-mortar storefronts in favor of retail trucks. As the first fashion truck in South Florida, The Trendy Truck was one of the earlier businesses to create a store on wheels and take advantage of all that it has to offer. Years later, retail trucks have become staples in South Florida and in various cities around the country. So, what makes them so popular?
Establishing a storefront for your brand can prove to be a costly commitment. Mobile retail offers a much cheaper alternative. A retail truck is the perfect option for a brand that is just getting started and still trying to find the perfect location to sell their products. In the same sense, a store on wheels is easy to advertise to potential customers. Traveling to events, shopping centers, and homes – rather than staying put at a brick-and-mortar storefront – is a perk that only mobile retail can offer. A store on wheels makes your products more accessible to a wider range of customers and already sets your business apart from traditional retail stores.
Shopping in a boutique on wheels is a unique experience for both the customers and the owners. For customers, having a retail store travel to them allows for shopping with a twist, which can prove to be exciting and appealing. For business owners, mobile retail allows for more creativity and freedom, whether it is through product selection or interior design. There are more than just food and fashion trucks these days. Trucks carrying books, flowers, records, tools, and more are starting to make their debut across the nation, showing that there are a multitude of ways to embrace the retail truck trend.
(via The Flower Truck and entrepreneur.com)
We have firsthand knowledge of the extensive benefits of mobile retail. We love the fact that we are not tied down to our headquarters, but instead free to travel around and show off all that The Trendy Truck has to offer. The mobile aspect of our business has allowed us to gain a larger customer following and make more sales, whether it’s through Ladies’ Nights or pop-up shows throughout the South Florida region. As proud fashion truck owners, we have always been fans of mobile retail, and we can’t wait to see how the trend evolves in the future.